NEW PRODUCT LAUNCH
Branding, Art direction & Graphic design
LAUNCH: EXCLUSIVE CELLULAR RENEWAL RETINOL SERUM
For this launch, I created a wide range of materials across both digital and print platforms. As both art director and designer, I was involved from the very first concept—overseeing product and packaging development, crafting the marketing campaign, and designing in-store materials and social content. Below are a few examples of the materials I developed.
© December 2023
Concept & Editing of campaign video in Adobe After Effects
Design of informative flyer for our distributors
Concept, illustration, video editing & motion design
LAUNCH: EXCLUSIVE CELLULAR RENEWAL RETINOL SERUM
This was the third product launch in the PRESTIGE collection, and I played a key role in the packaging design of this collection. The campaign visual was brought to life by a 3D artist under my guidance and creative direction. Using this visual, I designed a variety of materials, ranging from wobblers and roll-up banners to engaging digital content.
© June 2023
Newsletter design
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Design of A5 leaflet
Design of Roll-up banner
Wobbler design created for in-store display